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💻 Digital marketing news The new Twitter super follower feature has only generated £6K in its first week of launch - although, I wouldn’t call this a failure of the feature. While TikTok is rolling out creator funds to the tune of millions of dollars and poaching existing talent, Twitter did nothing to promote its new revenue-generating tool for brands. Such a wasted opportunity. There’s loads of innovative stuff happening on the platform, but you wouldn’t know it. The other day I dropped into a digital auction on Twitter Spaces that was using Spacial, a kind-of metaverse 1.0 app that allows you to interact in a virtual world. I’m usually off on the whole “uncanny digital avatar” thing, but you can see how this stuff will smooth itself out over the next few years. Twitter needs to get better at working with its community and sharing its platform as a place where these experiences can happen. Super Followers | Spacial demo The ad council put out a new PSA targeting vaccine-hesitant young adults. I like this one - it uses conversations between friends and family to break down vastly opposing views. With just under half of young people yet to be fully vaccinated, it’s a good watch if you’re looking at ways to convince your cohorts to take the Covid-19 vaccine, rather than relying on incentive schemes alone. Look Google’s getting into the newsletter business with Museletter (did they think of that themselves?) Its differentiator: Create content directly from your files in Google Drive, which sounds horrible, but it confirms how all major tech companies are now going after your mailing list. Honestly - I wouldn’t build your audience here, Google will likely already be working on a way to display snippets of your letter in search results. Yes, answering user questions, but not giving you subscriptions. Read Bonus: In other Google news, Google ads is rolling out Advertiser Pages, which is all about ad transparency, but as a byproduct allows you to snoop on all your competitor’s ads run in the last 30 days. Nice. Read
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