How De Montfort University does student to student marketing
De Montfort University is on it with peer-to-peer.
I spoke with two TAP ambassadors the other day where one, Ilya Smut (DMU) described training sessions that included:
Expectations around the quality of service
How to encourage conversations
The Impact of response times
Honestly, I was impressed. DMU is particularly innovative when it comes to using ambassadors across channels too. Their head of recruitment ops Jamie Bradford shares that they’re not just interested in “peer-to-peer,” but matching students with those they can relate to:
School visits with ambassadors who live locally
Content by those with first-hand experience of a subject
Subject-level campus tours led by ambassadors on the course
Peer-to-peer is now a given in higher ed.
The question is, “How effectively are you using it across channels?”
