What matters in education marketing

Everything you need to be a savvy education marketer.
Delivered weekly.

Featured

Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI

Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI

Read more →

Featured

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

Read more →

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

Read more →

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

Read more →

Education peregrinations

Featured

Why students are switching majors over AI — and what universities are missing

Why students are switching majors over AI — and what universities are missing

Read more →

Why universities should be selling AI as abundance, not anxiety

Why universities should be selling AI as abundance, not anxiety

Read more →

Why regional universities are losing out to the Russell Group in AI search

Why regional universities are losing out to the Russell Group in AI search

Read more →

What an increase in art & design demand reveals about students' AI thinking

What an increase in art & design demand reveals about students' AI thinking

Read more →

How universities should talk to art & design students about AI

How universities should talk to art & design students about AI

Read more →

Making students “future ready” is the wrong promise

Making students “future ready” is the wrong promise

Read more →

Newsletter

Featured

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

Read more →

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

Read more →

Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

Read more →