What matters in education marketing

Everything you need to be a savvy education marketer.
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Featured

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

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Featured

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

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Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

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Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

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Education peregrinations

Featured

What an increase in art & design demand reveals about students' AI thinking

What an increase in art & design demand reveals about students' AI thinking

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How universities should talk to art & design students about AI

How universities should talk to art & design students about AI

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Making students “future ready” is the wrong promise

Making students “future ready” is the wrong promise

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Why you shouldn’t use rankings

Why you shouldn’t use rankings

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How Aston grew undergraduate recruitment by 23% in two years

How Aston grew undergraduate recruitment by 23% in two years

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Why your alumni newsletter is the worst thing about your alumni strategy

Why your alumni newsletter is the worst thing about your alumni strategy

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Newsletter

Featured

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

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Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

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Newsletter #182: What alumni relations should look like; How to counter the effects of AI on graduate hiring; Why T-levels will change employability

Newsletter #182: What alumni relations should look like; How to counter the effects of AI on graduate hiring; Why T-levels will change employability

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