What matters in education marketing

Everything you need to be a savvy education marketer.
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Featured

Newsletter #192: Half of students researching low-tariff universities don’t use social media; 74% of students want their discovery questions answered by humans; The one thing AI can not touch.

Newsletter #192: Half of students researching low-tariff universities don’t use social media; 74% of students want their discovery questions answered by humans; The one thing AI can not touch.

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Featured

Newsletter #191: Manchester University wakes up to work experience; Two in five universities consider mergers; Social media posting is down 12% since last year

Newsletter #191: Manchester University wakes up to work experience; Two in five universities consider mergers; Social media posting is down 12% since last year

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Newsletter #190: Why rankings don’t belong on your homepage; How education marketers can build trust with academics; Why students don’t want to be marketers

Newsletter #190: Why rankings don’t belong on your homepage; How education marketers can build trust with academics; Why students don’t want to be marketers

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Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI

Newsletter #189: The future of content creation degrees; The benefits of the King’s and Cranfield deal; How not to talk to arts students about AI

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Education peregrinations

Featured

Why international students are losing faith in university rankings

Why international students are losing faith in university rankings

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Why students are switching majors over AI — and what universities are missing

Why students are switching majors over AI — and what universities are missing

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Why universities should be selling AI as abundance, not anxiety

Why universities should be selling AI as abundance, not anxiety

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Why regional universities are losing out to the Russell Group in AI search

Why regional universities are losing out to the Russell Group in AI search

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What an increase in art & design demand reveals about students' AI thinking

What an increase in art & design demand reveals about students' AI thinking

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How universities should talk to art & design students about AI

How universities should talk to art & design students about AI

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Newsletter

Featured

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

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Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

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Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

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Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

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Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

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Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

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