“An idea is worthless if you don’t have the skills or tech stack to execute it well.”
Interview with Nathan Monk, Co-founder of education digital agency SMILE.
“There is value to being on the front line, listening and using insight to shape ideas outside the status quo.”
Interview with Annabell Lamba, Faculty Marketing Officer at Birmingham City University
“The university experience is totally different now, so we need to create content that reflects this new world.”
Interview with Helena Thompson, International Marketing Manager at Aston University
“To create emotional connection, we have to be able to uncover the shifting hopes, dreams and fears of the audience.”
Interview with Rebecca Best, Head of Marketing at Nottingham Trent University
“There was a tendency to romanticise desk life, but (slowly) we’ve all unmuted ourselves on Teams.”
Interview with Isaac Masih, digital marketer at University of Birmingham
