Year round “ah-ha” moments for everyone.

These sessions last an hour and those on stream can ask questions throughout.

Sessions are designed to give you an overview of the big happenings in the month, opportunities on the horizon and where your university fits.

In the past we’ve spoken about:

• how brands are transforming their marketing teams into content studios

• how to use digital communities in recruitment strategies

• student creators and how to align their efforts with strategic recruitment metrics

• social media’s pivot to discovery and its impact on higher ed marketing teams

• how AI’s like ChatGPT will commoditise content creation and what comes next

A survey with my subscribers revealed that most have only 1 hour a week for reading and personal development.

But it takes way longer to consume the content necessary for full awareness of opportunities in the education marketing space.

So, let me do it for you.

Every week, I find the stories, insights and news that matters, plus, give you a perspective that is worth your time.

In addition to the free version of the education marketer newsletter, you’ll receive the Companion edition with more emphasis on “What unis are doing”, specific opportunities for higher ed marketers, as well as a detailed breakdown of digital media and content news - shared like a conversation you would have with colleagues.

With today’s pace of change, I genuinely believe that the field of marketing will be unrecognisable in just two years time.

While I still believe in comprehensive planning, a big part of marketing strategy today is about finding relevance in cultural moments. So we need a new kind of consultancy to understand how our universities fit with the moment.

For this, I’m introducing: Instant Consultancy.

Advice, guidance and the option to chat with me about the ideas you see in newsletters, hear in monthly briefings or just stumble across on the internet, but crucially: How it all applies to your university.

Chats are managed through Microsoft Teams and you get four conversations a month.

Conversations I’ve had recently include:

• community marketing and its application for postgraduate recruitment

• generative AI and how to manage its impact on content creation

• how to build a content marketing platform within a social media channel

• ways to work with student creators

I’ve worked in higher ed marketing for over ten years. These chats are there when you want to talk strategy, discuss the application of ideas, or just talk with someone who gets what you are going through.

Have up to three members of your team receive private career coaching and guidance. This could focus on growth opportunities, handling specific career challenges or developing new skills.

Get the frameworks and thinking you need to run HE content marketing ops at scale.

Learn step by step how legendary companies, brands and universities are adapting to changing content habits, the needs of students and native digital audiences.

Across 8 chapters, understand the latest content strategy frameworks, including how native publishing and creators are reinventing the content marketing space. Enjoy breakout sessions that connect concepts with your institution.