Masterclass: The Content Campus

Higher ed content marketing in the age of disruption

How to think content-first, build an engaged audience and create an uncontested route to market.

Get the frameworks and thinking you need to run HE content marketing ops at scale.

Learn step by step how legendary companies, brands and universities are adapting to changing content habits, the needs of students and native digital audiences.

Here’s exactly what you get

 

Day masterclass

Get the blueprint.

Across 8 chapters, understand the latest content strategy frameworks, including how native publishing and creators are reinventing the content marketing space. Enjoy breakout sessions that connect concepts with your brand.

Content playbook

Go deeper.

In a digital guide, get 33+ proven content marketing frameworks, strategy templates and trend breakdowns, based on over 10 years experience of in content marketing, working in higher ed and using content business models.

Follow-up consultancy

Take action.

The best masterclasses keep on giving, so when the day is done, you’ll get a follow-up consultancy call and the chance to shape ideas into a content programme. Together, we’ll set the direction of your strategy.

 

Get a different perspective

The heart of any content strategy used to be your website.

This is no longer the case.

Learn about dark social, native publishing and why the institution of the future could look more like a media company.

Masterclass chapters

  • Content marketing isn’t a tactic, it’s a business strategy.

    Discover how and why world-class brands are pivoting to a content/media model of marketing, thinking audience-first and how higher ed is ideally positioned to do the same.

  • How to marry your organisation’s expertise with an audience need.

    Explore techniques for testing strategic ideas and learn how to craft the ideal, audience-first, content mission statement.

  • What makes content memorable, sharable and worth talking about? Being different. Learn how to craft a remarkable POV across three segments:

    - Audience (Who you’re speaking to.)

    - Platform (Where you’re publishing.)

    - Format (How it's experienced.)

  • The way most institutions practice content marketing today is at odds with how students make a decision.

    Take a dive into dark social and see how much of today’s student journey is happening outside of what is tracked in your CRM - learn how to handle it and optimise content for dark engagement.

  • Not all fans, followers and subscribers are created equal. We’ll cover the channel hierarchy and the relationship between rented and owned media.

    In addition to techniques for your own audience growth, we’ll also explore how you can steal from someone else's. All in good spirit, of course.

  • The student is now the marketer.

    (Powerful idea, but potentially oversimplified.)

    Together, we’ll look at who‘s winning with user-generated content, how they get the best from student creators and why you should start a creator programme yourself.

    Outside of higher ed, we’ll breakdown the creator programmes for Hubspot, 2K Games, and see what they can teach us about the future of content marketing.

  • Having a new content strategy is awesome, but how do you plan to deliver it?

    In response to requests from university marketing leaders, discover how you can structure a content function, common processes and ways of work.

  • When the day is done, how do we measure the impact of content marketing? In this final chapter, learn the techniques, metrics and ideal timeframes for evaluation.

    You’ll also get templates for stakeholder proposals as well as how to report on the success of content campaigns.

Masterclass + playbook + consultancy £2,600

Get started

It starts with a chat. We’ll discuss your pain points and, if The Content Campus is a good fit, go from there.

 

Your facilitator

Hi, I’m Kyle and I’m a content marketer.

I teach education marketers, business owners and entrepreneurs the proven steps to building engaged audiences, content marketing programmes, and share new ways to think about digital publishing.

I’m also the Founder of Education Marketer and have around 10 years of experience in higher education, having worked at Aston University, Nottingham Trend University and Unibuddy.

Every technique I share in this masterclass, every word, has either been tested while working for universities, with clients or on my own business.

I wouldn’t be here if it didn’t work.

For me, The Content Campus is 10 years in the making, but for you - I’ve condensed everything into a single day:

  • The keys to content discovery

  • New strategic frameworks

  • Handling content ops

^Everything you need to build your own content campus 😉

If you’re ready to think differently about content, I think you’ll like it.

Kyle Campbell, Founder

 

Charlotte Jess, Website Manager at Queens University Belfast

“The content marketing masterclass Kyle ran with us was incredibly useful in helping shape our content strategy and support the team in creative content development”

Jane Oswald, Assistant Director of Marketing & Student Recruitment at University of Sunderland

“Education Marketer provides a focus for forward planning, giving us all head space outside day-to-day business, for collaboration and creativity and challenge. We have already implemented a number of changes as a result of our sessions.”

Book a call to learn more

We’re living through an age of disruption. The way people consume content has changed and we need a different approach to education marketing.

Get started with a free chat and see if The Content Campus is right for you.