Most Clicked #5: Say hello to Sunderland Heroes

In today’s stream, Nathan, Matt, and I are joined by Jane Oswald (Head of Marketing at University of Sunderland) to talk about how some US unis are set to spend $500m on marketing over the next few years; Sunderland’s approach to its uni hero video; And how universities are rethinking their print publications.

Stories chosen based on the most clicked items from Education Marketer Newsletter #51

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Most Clicked #6: Vanderbilt and how to build a sense of identity

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Most Clicked #4: How University of Bristol wins YouTube