Red

1. First roleplay

Faculty Marketing Manager

The course director for BSc Marketing is concerned about student numbers.

Conversion doesn’t seem to be the issue, rather, it’s getting people interested in the course in the first place.

You’ve heard that the course director delivers engaging subject presentations, but it’s proven hard to scale. Maybe there’s a digital alternative?

You have a few ideas to switch things up and are keen to share:

  • How more brands are publishing natively and how you can unlock his enthusiasm across social media

  • How a digital taster session could be a good fit

  • Your other suggestions for content ideas.

2. Second roleplay

The Dean

You’re the Dean of a triple-accredited Business School ☺️

You’re concerned that you could lose this accreditation if your MBA’s recruitment falls, so want to reach new students with a “micro MBA” offer.

You have BUDGET FOR DAYS and want to run a large-scale media and marketing campaign.

You thought your Faculty Marketing Team would be excited, but they’ve asked if they can speak with you regarding more options.

You’re eager to learn:

  • What they are proposing

  • How their idea would integrate with a larger reputation campaign

  • Way in which the School could resonate with a group of young professionals.