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Education Marketer
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Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms
Newsletter Kyle Campbell 18/05/2026 Newsletter Kyle Campbell 18/05/2026

Newsletter #188: Why young people don’t want to be marketers; Why you need to engage art & design students earlier about AI; How to position AI in student comms

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Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub
Newsletter Kyle Campbell 17/05/2026 Newsletter Kyle Campbell 17/05/2026

Newsletter #187: Students don’t understand the language we’re using to sell courses; The full impact of AI on student search is hidden; TikTok rolls out Campus Hub

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Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it
Newsletter Kyle Campbell 13/05/2026 Newsletter Kyle Campbell 13/05/2026

Newsletter #186: Provider of AI-taught courses granted degree-awarding powers; How humanities degrees should position employability; Why the Russell Group wins in AI search and what to do about it

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Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free
Newsletter Kyle Campbell 12/05/2026 Newsletter Kyle Campbell 12/05/2026

Newsletter #185: AI is causing students to change their degrees; The gap between student expectations and reality; Why Yale shouldn’t make seminars device-free

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Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university
Newsletter Kyle Campbell 10/05/2026 Newsletter Kyle Campbell 10/05/2026

Newsletter #184: HEPI gets it wrong; Nearly half of students use AI to inform their study choices; Why AI can’t find your university

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Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed
Newsletter Kyle Campbell 07/05/2026 Newsletter Kyle Campbell 07/05/2026

Newsletter #183: What only university can provide; Why press releases are more important than you think; How to frame the value of higher ed

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Newsletter #182: What alumni relations should look like; How to counter the effects of AI on graduate hiring; Why T-levels will change employability
Newsletter Kyle Campbell 06/05/2026 Newsletter Kyle Campbell 06/05/2026

Newsletter #182: What alumni relations should look like; How to counter the effects of AI on graduate hiring; Why T-levels will change employability

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Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn
Newsletter Kyle Campbell 07/08/2024 Newsletter Kyle Campbell 07/08/2024

Newsletter #124: Your typical Clearing student is changing; The data you missed in Clearing; The prospective students of LinkedIn

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Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

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Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

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Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

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Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to
Newsletter Kyle Campbell 02/01/2024 Newsletter Kyle Campbell 02/01/2024

Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

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Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience
Newsletter Kyle Campbell 02/01/2024 Newsletter Kyle Campbell 02/01/2024

Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

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Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social

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Newsletter #98: The no.1 social channel for researching universities overseas; The “coolest” brands for youth audiences; EU bans targeted ads for teens
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #98: The no.1 social channel for researching universities overseas; The “coolest” brands for youth audiences; EU bans targeted ads for teens

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Newsletter #97: What students are searching for in Clearing; ChatGPT now scrapes websites for content; Medicine and nursing take a hit in the NSS
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #97: What students are searching for in Clearing; ChatGPT now scrapes websites for content; Medicine and nursing take a hit in the NSS

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Newsletter #96: The university that halved enquiries and doubled applications; Why universities should leverage student reviews; Twitter’s new logo reminds me of Elon
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #96: The university that halved enquiries and doubled applications; Why universities should leverage student reviews; Twitter’s new logo reminds me of Elon

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Newsletter #79: How to encourage students to write reviews; Education Marketer is now a podcast; Organic reach is falling on LinkedIn
Newsletter Kyle Campbell 19/12/2022 Newsletter Kyle Campbell 19/12/2022

Newsletter #79: How to encourage students to write reviews; Education Marketer is now a podcast; Organic reach is falling on LinkedIn

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Newsletter #78: Student subject preferences are shifting; East Carolina University is preparing students for the creator economy; BeReal’s draw isn’t authenticity
Newsletter Kyle Campbell 24/11/2022 Newsletter Kyle Campbell 24/11/2022

Newsletter #78: Student subject preferences are shifting; East Carolina University is preparing students for the creator economy; BeReal’s draw isn’t authenticity

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Newsletter #77: TikTok isn’t no.1 for students; The EU just dropped a law that will change the internet; Digital cameras are the new nostalgia
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #77: TikTok isn’t no.1 for students; The EU just dropped a law that will change the internet; Digital cameras are the new nostalgia

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Why international students are losing faith in university rankings
Newsletter #192: Half of students researching low-tariff universities don’t use social media; 74% of students want their discovery questions answered by humans; The one thing AI can not touch.
Newsletter #191: Manchester University wakes up to work experience; Two in five universities consider mergers; Social media posting is down 12% since last year
 

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