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Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #109: A lesser-known reason higher ed content marketing fails; Edified’s student enquiry tracker is a white-knuckle ride; That Sunday Times article

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Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #108: An odd trend from the education marketer wilds; How students rate their parents as influencers; Let’s talk about student confidence

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Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees
Newsletter Kyle Campbell 02/02/2024 Newsletter Kyle Campbell 02/02/2024

Newsletter #107: Where education marketers should focus in 2024; We’ve turned a corner on authenticity; It’s the year of creator degrees

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Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to
Newsletter Kyle Campbell 02/01/2024 Newsletter Kyle Campbell 02/01/2024

Newsletter #105: How sustainability impacts student decisions; What parents want from comms; The things students are looking most forward to

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Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience
Newsletter Kyle Campbell 02/01/2024 Newsletter Kyle Campbell 02/01/2024

Newsletter #104: What postgraduate students value; Lifelong learning loans are coming; What students want from work experience

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Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #99: The state of student email; Social media managers aren’t alright; TikTok’s going social

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Newsletter #98: The no.1 social channel for researching universities overseas; The “coolest” brands for youth audiences; EU bans targeted ads for teens
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #98: The no.1 social channel for researching universities overseas; The “coolest” brands for youth audiences; EU bans targeted ads for teens

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Newsletter #97: What students are searching for in Clearing; ChatGPT now scrapes websites for content; Medicine and nursing take a hit in the NSS
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #97: What students are searching for in Clearing; ChatGPT now scrapes websites for content; Medicine and nursing take a hit in the NSS

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Newsletter #96: The university that halved enquiries and doubled applications; Why universities should leverage student reviews; Twitter’s new logo reminds me of Elon
Newsletter Kyle Campbell 24/09/2023 Newsletter Kyle Campbell 24/09/2023

Newsletter #96: The university that halved enquiries and doubled applications; Why universities should leverage student reviews; Twitter’s new logo reminds me of Elon

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Newsletter #79: How to encourage students to write reviews; Education Marketer is now a podcast; Organic reach is falling on LinkedIn
Newsletter Kyle Campbell 19/12/2022 Newsletter Kyle Campbell 19/12/2022

Newsletter #79: How to encourage students to write reviews; Education Marketer is now a podcast; Organic reach is falling on LinkedIn

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Newsletter #78: Student subject preferences are shifting; East Carolina University is preparing students for the creator economy; BeReal’s draw isn’t authenticity
Newsletter Kyle Campbell 24/11/2022 Newsletter Kyle Campbell 24/11/2022

Newsletter #78: Student subject preferences are shifting; East Carolina University is preparing students for the creator economy; BeReal’s draw isn’t authenticity

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Newsletter #77: TikTok isn’t no.1 for students; The EU just dropped a law that will change the internet; Digital cameras are the new nostalgia
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #77: TikTok isn’t no.1 for students; The EU just dropped a law that will change the internet; Digital cameras are the new nostalgia

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Newsletter #75: How to get the most from TikTok’s chaos engine; Harry Potter studies is back; TikTok adds photo mode (because Instagram didn’t.)
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #75: How to get the most from TikTok’s chaos engine; Harry Potter studies is back; TikTok adds photo mode (because Instagram didn’t.)

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Newsletter #73: University of Alberta’s brand guidelines get a film trailer; AI is here for content creators; We’ll see the death of the social media newsfeed within five years
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #73: University of Alberta’s brand guidelines get a film trailer; AI is here for content creators; We’ll see the death of the social media newsfeed within five years

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Newsletter #72: Clearing round-up; YouTube quietly rolled out podcasting; Student creators are the future of higher ed marketing
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #72: Clearing round-up; YouTube quietly rolled out podcasting; Student creators are the future of higher ed marketing

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Newsletter #71: Fewer students are using social media; Meta has found a new app to copy; Millennials are ageing out of the internet
Newsletter Kyle Campbell 20/11/2022 Newsletter Kyle Campbell 20/11/2022

Newsletter #71: Fewer students are using social media; Meta has found a new app to copy; Millennials are ageing out of the internet

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Newsletter #70: Introducing, The Content Campus; Some Clearing ads concern me; Instagram is a watered-down version of everything
Newsletter Kyle Campbell 05/08/2022 Newsletter Kyle Campbell 05/08/2022

Newsletter #70: Introducing, The Content Campus; Some Clearing ads concern me; Instagram is a watered-down version of everything

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Newsletter #69: UCL has 28 podcasts in its network; Google says almost half of Gen Z uses TikTok for search; Hyundai’s vision of the future includes creators living out of their cars
Newsletter Kyle Campbell 21/07/2022 Newsletter Kyle Campbell 21/07/2022

Newsletter #69: UCL has 28 podcasts in its network; Google says almost half of Gen Z uses TikTok for search; Hyundai’s vision of the future includes creators living out of their cars

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Newsletter #68: University of Michigan is crowdsourcing a time machine; Instagram is no.1 for influencer marketing; There’s a blog dedicated to every product placement in Stranger Things
Newsletter Kyle Campbell 05/07/2022 Newsletter Kyle Campbell 05/07/2022

Newsletter #68: University of Michigan is crowdsourcing a time machine; Instagram is no.1 for influencer marketing; There’s a blog dedicated to every product placement in Stranger Things

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Newsletter #65: Let’s (finally) meet in person; LSE is my favourite for Heist; Google’s new AR glasses put subtitles on the world
Newsletter Kyle Campbell 24/05/2022 Newsletter Kyle Campbell 24/05/2022

Newsletter #65: Let’s (finally) meet in person; LSE is my favourite for Heist; Google’s new AR glasses put subtitles on the world

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Why you don’t need another content calendar
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Newsletter #126: Why most international students don’t use peer-to-peer; LinkedIn’s student audience is misunderstood; Gen AI has minimal impact on students’ study decisions
 

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